Jacques Paris Vendôme Flagship Store Unveiled A Brand New Space

On November 20, 2012, Jaeger-LeCoultre launched the Duomètre Unique Travel Time series of watches specially created for the re-opening of the Paris Vendôme store, inviting you to enter the fine watchmaking Peak World. This platinum watch is limited to 100 pieces, inheriting the precious characteristics of the Duomètre series, showing the noble charm and technical craftsmanship of fine watchmaking. It perfectly presents Jaeger-LeCoultre’s 180-year watchmaking history, and also heralds the future direction of watchmaking. In 2005, Jaeger-LeCoultre decided to settle in Place Vendôme, based on this French luxury center and the legendary place where luxury hotels and historic houses gather. Standing on the square, the Villemaré Hotel is magnificent and designed by Louis XIV’s architect Mansart in the 17th century. It is an ideal place for the brand to display the latest products and classic timepieces.
     For watchmaking, passion is paramount, and Jaeger-LeCoultre decided to make the Vendôme store far beyond simple points of sale. Upon entering the reception hall, the rounded curve design and wonderful lighting effects made people feel extraordinary. The ceiling is decorated with a giant mechanical device, reminiscent of the brand’s latest Duomètre Sphérotourbillon bi-wing three-dimensional tourbillon watch, as a prelude to the journey of the world of fine watchmaking, it is seductive enough.
     Pass the reception hall to the first existing watch showroom. An entire movement wall is created on the ground floor, echoing Jaeger-LeCoultre’s 180-year history in watchmaking, and created more than 1,000 movements, demonstrating Jaeger-LeCoultre’s exquisite craftsmanship. Upstairs are two larger showrooms with elegant decoration and warm atmosphere, which are used to display complex function watches and fine jewelry watches. Adjacent is a VIP lounge, where you can see the luxurious sights of Place Vendôme.
     From the exhibition hall to the VIP salon and workshop, each space brings surprises to visitors, such as: Jaeger-LeCoultre classic heritage watch models, watchmaking technology display cabinets, focusing on Jaeger-LeCoultre delicate craftsmanship and Themed theme sets and more.
     Every inch of space in the new store is echoing Jaeger-LeCoultre’s unparalleled passion for watchmaking in various forms, demonstrating the dignity and excellence of the ‘Great Workshop’ …