Optimism, Vision, Innovation
Blancpain, ‘the founder of classic timepieces,’ adheres to the three basic principles of optimism, vision and innovation in the brand’s DNA, and actively participates in the global marine public good. Optimism reflects the brand’s confidence in the future, inspires positive action, and releases fresh ideas. Foresight encourages brands to invest in the future, rather than seeking short-term benefits. Innovation is the result of investing in the future, and the solutions it provides strengthen our confidence in the future. These three principles are intertwined and interdependent, which makes Blancpain’s ‘heart-to-ocean’ public welfare undertakings achieve brilliant achievements. Today, with the increase of three million square kilometers in marine protected areas, the total surface area of marine protected areas worldwide has effectively doubled.
Throughout the history of brand development, Blancpain has always pursued innovation and has developed innovation as a great tradition of the brand. One of the most important innovations in watchmaking is the pioneer of the modern diving watch released in 1953-Fifty Fathoms. This watch is Blancpain’s current president of diving passionate Jean-Jacques Fiechter and the founder of the French Navy’s diving commando, Robert ‘Bob’ Marubier (Rober ‘ The work of Bob ‘Maloubier), which draws a blueprint for the creation of diving watches for the entire watchmaking community. At the same time, the Fifty Fathoms watch series has brought the safety features that are urgently needed in diving for underwater explorers, photographers and videographers, allowing them to show the beauty of the ocean to the public, thus making the underwater world secret. Significant contribution.
To pay tribute to this brand tradition, Blancpain is committed to protecting and preserving the oceans of the earth, actively investing in supporting major scientific research projects, ocean exploration operations, underwater photography, environmental forums, exhibitions, launching focus publications and a dedicated website to enhance the public Broad awareness of protecting the ocean. Together, these efforts have become a commonweal cause of Blancpain’s ‘Minds for the Ocean’.
So far, this action has achieved many concrete results, including: Blancpain and the International Geographic Association’s ‘Original Ocean Expedition Plan’ project, jointly leading to an increase in the area of marine protected areas by 3 million square kilometers, bringing the total area of marine protected areas Doubled; Lauren Ballesta’s Coelacanth Expedition Research Project unveiled the secret of Coelacanth, becoming the largest zoological discovery of the twentieth century; underwater documentaries and photography exhibitions-especially It was an exhibition held at the United Nations Headquarters in New York-attracting thousands of spectators and visitors; and the World Ocean Summit, sponsored by The Economist, became the main forum for discussing marine economic issues.
From the beginning, Blancpain was the initiator and supporter of these projects. Following the basic principles deeply rooted in the brand’s DNA, Blancpain is making unremitting efforts to promote the marine environment’s health and benefit future generations.
It’s never too late to act now!
Optimism, Vision, Innovation