Celebrating The 55th Anniversary Of Carrera Tag Heuer Opens Museum In Motion Exhibition With Many Antique Watches

2018 is the 55th anniversary of the famous Swiss watch brand TAG Heuer TAG Heuer Carrera. The brand started on the morning of April 26 this year, and opened a two-week Museum in Motion tour in the boutiques of Oriental Xintiandi, Beijing Oriental Plaza. It is worth mentioning that during this tour, Tag Heuer not only brought rare historical models hidden in the brand La Chaux-de-Fonds Museum to the majority of watch friends, but also some collectors’ personal treasures to join, such as If you’re interested, take this opportunity to watch it. (The exhibition time at Beijing Station is from April 26 to May 10, and the tour will depart from Beijing, pass through Xi’an, and finally land in Shanghai.)


Beijing Oriental Xintiandi is located in Oriental Plaza, one of the largest comprehensive commercial buildings in Asia. It is adjacent to the well-known Golden Street, Wangfujing Commercial Street, Yin Street, Dongdan Commercial Street. Mainly engaged in leisure brands and jewellery, including colorful Xintiandi, urban Xintiandi, garden Xintiandi, Universal Xintiandi, vibrant Xintiandi, Zuncui Time Museum and Sky Avenue 7 different shopping areas, different product positioning and unique decorative style , Attracted the attention of various consumer levels. The Beijing station of this tour is located in the Tag Heuer boutique in Beijing Oriental Xintiandi. In the spare time of shopping, stroll through the time corridor created by TAG Heuer, taste classic charm and watch precious watches. For watch lovers, it is also a way to understand TAG Heuer heritage timepieces and know the brand Great opportunity for history.

List of some historical watches

Carrera Collection

   Hand-wound chronograph with Vajoux 72 movement. The chronograph dial, which is specifically designed to record rowing departures, is blue. (1964)

   The self-winding chronograph and the Calibre 12 movement in the protective case are modified from the well-known Calibre 11 movement technology. (1969)
Autavia series

   The blue accentuated by the watch is known as the ‘Color of Seifert’ in honor of the Tag Heuer brand ambassador and Swiss racer Joe Seifert. Self-winding chronograph with rotating bezel and Calibre 11 movement. (1970)

   The watch is called ‘The Viceroy’ and the red hands on the black dial are particularly eye-catching. The watch was sold through a special promotion by Viceroy. Self-winding chronograph with rotating bezel and Calibre 12 movement. (1972)

Monaco Collection

   This revolutionary Monaco watch is equipped with the world’s first self-winding chronograph movement, Calibre 11 with a mini-rotor, and it is also the first chronograph with a square case. In the 1971 film ‘Le Mens’, Hollywood watch Steve McQueen wore this watch on his wrist, which became the iconic watch. This self-winding chronograph is equipped with Calibre 15 movement, which is a simplified version of the famous Calibre 11 movement. (1972)

   The exhibits are mostly watches related to motorsport events, which are in line with the theme of the Carrera series, like Carrera was born in 1969, in memory of the Tag Heuer brand ambassador and Swiss racer Joe Seefeld Autavia is equipped with the world’s first self-winding chronograph movement, the Monaco watch with Calibre 11 with mini-rotor, and also the first chronograph with a square case. Multiple series including Carrera, Autavia, Monaco, Silverstone, S / EL & Link and other models are on the tour.

Double-seconds stopwatch accurate to 1/50 second, belonging to the Carrella Mikrograph chronograph series (1916)

Summary: Fearless of time, classic timepieces will always have a unique charm with the passage of time, showing the rich connotation of that era, which is impressive. As a road show to celebrate the 55th anniversary of the Carrera series, it is also an opportunity to learn about the Tag Heuer brand, where you can recognize the important role of Tag Heuer in the field of motor racing. If you happen to stroll here during the exhibition, or if you are a watch lover who likes antique watches, you can go and take a look.