The name of a certain series is often the first step for the public to recognize the corresponding brand. Watchmakers have long understood the importance of making the right choice in this regard. Yet only those who face naming choices will understand how subtle and complex this task is. The name must have meaning, be nice and easy to remember, reflect the product and evoke dreams at the same time, if it can tell a story, it would be better. So for brands, the advent of new collections often means new challenges. However, there are always some series names that can meet all of the above criteria and become the symbol of a generation.
Piaget Altiplano watch in red gold, 38mm and 34mm
The natural choice of Piaget Altiplano
Although the 9P ultra-thin hand-wound movement was introduced as early as 1957, Piaget launched the Altiplano watch series until 1998, showing a strong technical strength in the ultra-thin field. The name Altiplano is derived from the plateau of the Andes, which stretches more than 1,500 kilometers. The average altitude here is 3,650 meters-echoing the ultra-thin Altiplano 900P watch is only 3.65 mm thick-extremely smooth, pristine scenery, only the wind blows, and reserves are buried underground Rich copper, silver and even gold deposits. Altiplano’s name is a natural choice for watch series that push the boundaries of ultra-thinness.
Chopard L.U.C Lunar Big Date
Chopard L.U.C returns to its roots
L.U.C is not a name, and it does not have such a name. In fact, L.U.C is an acronym for Louis-Ulysse Chopard. In 1960, he founded the LUC watch factory in the small village of Sonvilier in Jura, Switzerland. Although it was taken over by Karl Scheufele III in 1963, the watch factory has always been firmly connected to the origin . In 1996, the Chopard Watchmaking Factory was established in Fleurier, Neuchatel. The innovative, precise and reliable L.U.C movement is a tribute to the brand’s founder.
TAG Heuer Carrera Panamericana Special Edition
TAG Heuer Carrera is more than an event
Before becoming a watch, ‘Carrera’ was first a race: one of the most dangerous and legendary races, so long after the end of the story, the collective memory it left for the majority of car fans is still difficult Wear out. TAG Heuer took inspiration from the Carrera Pan American Road Race and launched a chronograph of the same name in 1963. From 1950 to 1954, the Carrera Pan American Road Race was held only five times. The five-day course spans 3,000 kilometers of high-risk roads in Mexico and is regarded as the world’s most prestigious automobile event.
In 1988, the roar of automobile engines resounded through the Hyundai Carrera Pan American Circuit. The 28th event sponsored by Tag Heuer will officially kick off in October this year. Today, Carrera, which inherits all the elements that shape the legend, combines high standards, motorsports, and the spirit of challenge and adventure, has become a true watchmaking legend.
Zenith El Primero 410
Zenith El Primero is right
What makes a name so successful? Evocative magic? Or does it mean something to the product? It’s called El Primero, it’s simple and straightforward, and it’s because it’s really the first. El Primero (Spanish ‘first’), released in 1969, is the world’s first high-vibration automatic chronograph movement with a timing accuracy of 1/10 seconds, superb performance and a reputation in the industry. Subsequently, the name of the movement gradually evolved into the name of a series. Since then, El Primero watches proudly surround the wrists of watch fans around the world, and often reveal new ideas, as if for the first time, embrace each other at first.