History, Unveiling The Future: Tag Heuer Releases The Third Monaco Limited Edition Watch In New York

[July 11, 2019, New York, USA] Tag Heuer hosted an unforgettable press conference at the Cipriani Clubhouse on 25 Broadway in New York, where the latest limited edition of the Monaco series was released. Watches commemorating the 50th anniversary of the brand’s iconic collection.

TAG Heuer Monaco Series Third Limited Edition Watch Release Site

TAG Heuer Monaco Series Third Limited Edition Watch Release Site

TAG Heuer Monaco Series Third Limited Edition Watch Release Site

Ali Hendro Agag, founder and CEO of the FIA ​​Formula E Championship, attends the event

  The 2017/2018 season FIA Formula E Championship champion Jean-Eric Verne, Hollywood actor Patrick Demsey, two brand ambassadors, and former Miss Universe and brand friend Paulina Vega attended the event. At the press conference, Paulina Vega also acted as the host of the celebration of the evening. Other celebrities present include former Miss Universe and fashion model Olivia Culpo, musician Young Paris and founder and CEO of the FIA ​​Formula Electric Championship Ali Hendro A Alejandro Agag celebrates this important moment with everyone. After arriving at the scene, the guests first visited the Tag Heuer Cultural Heritage Exhibition Area, walked into the event venue after enjoying the exhibition. In order to showcase the new Monaco series of watches, a bright and colorful neon show and a film showing the history of the Tag Heuer Monaco series have transformed the hall into an illustrious stage, unveiling a new limited edition of the new Monaco series representing the 1990s The mysterious veil of a watch.

Former Miss Universe and fashion model Olivia Kulp attends the event

Former Miss Universe and fashion model Olivia Kulp attends the event

Brand ambassadors Jean-Eric Vergne, Patrick Demsey

Former Miss Universe and brand friend Paulina Vega attends the event

Katherine Bell-Devo attends the event

Olivia Kulp, Paulina Vega

Young Paris attends the event

  In commemoration of the milestone of the 50th anniversary of the Monaco series of watches, TAG Heuer will launch five new Monaco watches this year, inspired by each of the ten years from 1969 to 2019. The first of these was inspired by 1969-1979 and was released during the Formula One Monaco Grand Prix in May; the second limited edition paid tribute to 1979-1989 and was launched in Le Mans, France in June. The third limited edition of the Monaco series was launched at this conference, inspired by the 1990s.
  This celebration coincided with the 2019 New York City E-Prix Championship. The Formula E Championship will be held in Red Hook, Brooklyn from July 13th to 14th. Verne will also compete in the streets of Brooklyn to fight for the title.
  TAG Heuer, as the official timing and founding partner of the FIA ​​Formula E Championship, has been supporting it since the start of the 2014 event. Currently, Tag Heuer is proud to be the official timing sponsor of the FIA ​​Formula E Championship and to provide official watches and chronographs for the event.
Design inspired by the 1990s

Tag Heuer Monaco Series 1989-1999 Limited Edition

  The third of five limited edition watches from the Monaco collection, inspired by the themes, fashions and trends of the 1990s. The appearance of the industrial wind that highlights the texture of steel reflects the tough street style of the golden years in the last decade of the 20th century. This special collector’s watch has a blue and silver exterior color scheme and incorporates a dynamic red element. Stainless steel square chronograph with grained rhodium-plated dial, sandblasted small dial and blue chronograph. The dial’s inner ring and Heuer logo are blue, while the hour markers and central seconds hand are red. The Heuer logo contrasts boldly with the blue of the minutes and seconds, the red elements on the hands and hour markers, and the red pattern on the dial. The blue perforated calfskin strap with red stitching continues this color scheme.

Tag Heuer Monaco Series 1989-1999 Limited Edition

  Following the original design, the button is on the right side of the case and the crown is on the left-it is this design that is different from the traditional that has made the Monaco series unique for 50 years.

Tag Heuer Monaco Series 1989-1999 Limited Edition

Tag Heuer Monaco Series 1989-1999 Limited Edition

  This 1990s style watch is engraved with the ‘Monaco Heuer’ logo on the case back and the words ‘1989-1999 Special Edition’ and ‘One of 169’ (one of 169). The stainless steel case back is designed according to the original design and is decorated with a vertical circular sanding pattern. The surface is polished and vertical circular frosted. Bounced inside the case is the famous Calibre 11 movement, a modern interpretation of the self-winding chronograph movement used in the original Monaco watches since 1969. The watch is limited to 169 pieces.

Tag Heuer Monaco Series

Looking back on 50 years of TAG Heuer Monaco watches and Calibre 11
  On March 3, 1969, when TAG Heuer (Heuer has always used the founder’s last name Heuer as the brand name, and later changed to TAG Heuer) Monaco series watches were launched at a press conference held in New York and Geneva at the same time, journalists worldwide And watch enthusiasts
  Marvel at it. This watch is distinguished by its bold and iconic design and the industry’s rare square waterproof case.
  The watch design was also a wonderful note of the advanced technology that the Swiss pioneer watchmaker represented at the time. Calibre 11 developed and sold by TAG Heuer was a rare automatic chronograph movement in the world at that time.
  TAG Heuer’s then CEO, Jack Heuer, argued that groundbreaking innovation should be paired with eye-catching design. The Monaco series does just that.
  In 1971, Steve McQueen wore a Monaco watch in the movie ‘Le Mans’, which made this timepiece shine on the screen.
The Paradoxical Supstar
  Over the past two decades, the Monaco collection has been very closely related to the field of haute horlogerie. For example, the series has introduced different models with new complications, designs and materials. In the course of evolution, the Monaco series upholds the spirit of innovation, making it famous and sought after. The new book, ParadoxicalSuperstar, tells the entire story of this masterpiece, including archive excerpts, as well as design and sketches of the movement. British writer and journalist Nicholas Foulkes, watch expert Gisbert Brunner, and American writer Michael Clerizo have all participated in writing, documenting the heritage and innovation of the Monaco series. H.S.H. Prince Albert II of Monaco prefaced the book, affirming the close connection between the Monaco series and its city of the same name.

Technical Details: Tag Heuer Monaco Series 1989-1999 Limited Edition
Model: CAW211X.FC6468
  Movement
  Tag Heuer Calibre 11 automatic movement, diameter 30 mm, 59 gems, vibration frequency 28,800 (4 Hz) per hour, 40-hour power reserve
  Features
  Chronograph with seconds and minutes timer; date, hour and minute hands; small seconds at 3 o’clock; minute timer at 9 o’clock; central chronograph second hand
  Case
  39 mm diameter, stainless steel case, stainless steel fixed bezel, sapphire crystal, polished stainless steel crown at 9 o’clock, buttons at 2 and 4 o’clock, water resistance to 100 meters (10 bar ), Stainless steel case back with ‘1989-1999 Special Edition’ and ‘One of 169’ engraved
  Dial
  Gray grain rhodium-plated dial, blue sand-blasted rhodium-plated timer, red dots on hands and hour markers, luminous hour and minute hands and time markers
  Strap
  Blue calfskin strap with polished stainless steel folding clasp
  Limited to 169 pieces
  Unique packaging
  Just like the watch itself, the case also draws inspiration from the original watch. Each special edition comes with a box that matches the watch and its age. The 1990s-inspired watch features a dark blue hardcover case with Heuer logos and black and white plaids. The watch rests on a red pillow and the case has a grey interior in the same colour as the dial.

Famouran Valentine’s Day Collection

Valentine’s Day is coming. In this holiday full of romantic atmosphere, Geneva luxury watch brand FRANCK MULLER France Mulan sincerely selects 3 chic watch series for you, including the elegant and charming Vanguard Lady. The charming Vanguard 7 Days Power Reserve Skeleton and the stylish and innovative Crazy Hours 15th Anniversary Asia Special Edition watch convey your love to love. In this warm season, carefully select a delicate gift for the other party to create a sweet overflowing Valentine’s Day.

Valentine’s Day Picks

Franck Mulan Crazy Hours 15th Anniversary Asian Special Edition Rose Gold Watch with White Strap RMB 151,000
Franck Mulan Crazy Hours 15th Anniversary Asian Special Edition Rose Gold Watch with Brown Strap RMB 183,000

   Crazy Hours 15th Anniversary Asian Special Edition watch is equipped with FRANCK MULLER’s famous Cintrée Curvex case, which is unique and full of personality. The dial shows time in a way that breaks with tradition, expressing time as an abstract concept, recording every romantic moment.

Franck Mulan Vanguard Lady Steel Diamond Watch RMB 146,000

Franck Mulan Vanguard Lady Steel Diamond Watch RMB 146,000

   The creation of the watch is inspired by the classic lines of Cintrée Curvex, which further highlights the fascinating style of the Vanguard series. This Vanguard Lady is set off by gorgeous details. The sun-embossed dial with Color Dreams embossed digital hour markers and the diamond-set case complement each other, adding elegance and luxury to this watch.

Franck Mulan Vanguard 7 Days Power Reserve Skeleton Rose Gold Watch RMB 301,000

Franck Mulan Vanguard 7 Days Power Reserve Skeleton Rose Gold Watch RMB 301,000

  Vanguard 7 Days Power Reserve Skeleton is a masterpiece of the brand’s self-made mechanical watches. The exquisite and complicated structure is amazing. The hollowed-out bridge is rich in architecture and geometric beauty, allowing watch lovers to appreciate the entire mechanical structure of the watch. The hand-polished watch bridge showcases the factory-made movement and the small seconds at 6 o’clock, which are fully fashionable and present a unique watch for Lianai.

Hublot Joins Hands With Supermodels To Help Sotogrande Polo Match

As the world-class Sotogrande polo game is about to begin, as the partner of this game, Hublot has once again appeared as a partner, and the natural Hublot watch has become The official chronograph of this race, this is a very memorable race.
 The last game of the game was held in Spain. Spanish supermodel Alba Cary appeared as the official ambassador at the game site and was also interviewed by the media after the game. She said it was a very difficult game. He praised the honor of the championship, and the champion also received a watch hailed as ‘Big Bang Steel Ceramics’ from Hublot.