Different Industries, The Same Luxury Watch And Car Made In Heaven

Like a watch, a car is a masterpiece of technology and design. For more than a century, the two industries have been closely linked. The need for timing by early racers led to the connection between watches and racing cars. Nowadays racers can rely on technology to time, but tradition and heritage have maintained or even strengthened the connection between the two.

Le Petit Journal, August 6, 1894

   In 1894, the editor-in-chief of ‘LePetitJournal’, Pierre Giffard, organized the world’s first timed car race, ‘Paris-Rouen’, on the one hand as a publicity stunt for the newspaper, and on the other hand, to stimulate public interest in motor sports . This race did not achieve the expected results: only 26 of the 102 applicants entered the competition as scheduled, and they were also troubled by car failures and worse timing.

   It was not until the 1930s that race cars used watches to record performance. In 1935, Sir Malcolm Campbell drove the Blue Bird, wearing a Rolex, setting a new record for flat land speed at the Bonneville Speedway in Utah. Throughout the 20th century, the most influential watchmaking brand in the automotive industry was TAGHeuer. As early as 1911, the brand produced MasterTime and MonteCarlo dashboard chronographs. In fact, one of TAGHeuer’s most popular watches so far, HeuerAutavia, was the earliest dashboard timer (in 1962, Jack Heuer transformed it into a watch).

   In the 1950s, the clear and easy-to-read TAGHeuer watch quickly became a favorite of racing drivers. In the 1960s, TAGHeuer stood out from the competition with its Carrera and Monaco series watches, turning manual into automatic. In 1969, Zenith released the ElPrimero chronograph; in the same year, Breitling launched the first automatic mechanical chronograph watch. After the quartz crisis of the 1970s, mechanical watches and automatic chronographs have returned, and the relationship between the two industries has deepened. Today, although drivers no longer rely on wearing watches to record time, the relationship between watchmaking and the automotive industry is closer. Today’s collaboration is not limited to title sponsorship, but also includes the interaction of technology, design and materials.

Orfinax Porsche-1972

Orfina x Porsche Design Ref. 7176S chronograph

   One of the earliest examples of how car design influences watch design is the collaboration between Porsche and Orfina. The odometer and tachometer of the Porsche 911 sports car are designed in black to avoid glare. Orfina took inspiration from it and created the Ref.7176S black dial chronograph. When the black dial was first introduced, it was considered a fleeting fashion trend, but this argument proved to be wrong.

Girard Perregaux x Ferrari-1994

Girard Perregaux x Ferrari F1 200 18K Rose Gold Automatic Chronograph

   In 1994, Girard Perregaux and Ferrari worked together to actively explore the values ​​of their partners and reflect them in watch products. The result is a very complex gold chronograph equipped with a chronograph, with a limited edition of 499 pieces, echoing the spirit of Enzo Ferrari’s ‘Ferrari cars are always one less than the market needs.’ The watch’s case is a combination of a unique aluminum alloy and a small amount of carbon fiber, highlighting Ferrari’s high-tech texture, while not compromising the GP Girard-Perregaux manual aesthetics. After the cooperation with Girard Perregaux in 2004, Ferrari has cooperated with many other watchmaking brands. Currently, the cooperation between Ferrari and Hublot has continued for the sixth year.

Breitling x Bentley-2003

Breitling x Bentley Chronograph Perpetual Calendar

   In 2002, Bentley built the Continental GT, the most powerful sports car ever built, with a Breitling dashboard clock. The following year, Bentley won the 24 Hours of Le Mans; as a celebration, Breitling launched a limited edition of the Bentley Le Mans series and quickly sold out. Since then, the two companies have collaborated again to create a series of timepieces. The high-performance movements they carry are a reflection of Bentley’s powerful engines, and these timepieces incorporate Bentley’s design, including the iconic ‘honeycomb’ radiator grille and carved dashboard pattern.

Roger Dubuis x Lamborghini-2017

Roger Dubuis x Lamborghini Excalibur Aventador S

   Realizing that the brand’s customers are also fans of high-speed cars and racing cars, in 2017 Roger Dubuis announced a five-year cooperation agreement with Lamborghini SquareraCorse. The Excalibur AventadorS watch is the first result of the cooperation. The watch is made of carbon fiber and has been used by Lamborghini for its chassis for many years. This watch is equipped with a new movement and is equipped with a dual escapement system, which is inspired by the Lamborghini AventadorS super running engine. The Excalibur AventadorS watch uses five patented technologies, and its innovative features have reshaped the five basic elements of high-performance racing.

Tissot xAlpine-2018

Tissot PRS 516 Series Alpine Team Limited Edition Watch

   Tissot and Alpine team have deep roots. This year, the two parties worked together again to launch the new PRS516 series Alpine team limited chronograph. The design of this watch is inspired by the iconic PR516 watch of the 1960s, which has a stylish design and high-tech features, and is equipped with a robust and durable movement suspension system. The PRS516 series Alpine team limited chronograph is equally impressive. The dial is made of lightweight carbon fiber and contrasts with the black ceramic bezel and fluorescent hands. The details that link them together? The new watch is engraved with ‘Alpine’ on the side of the case, highlighting the partnership between the two parties.

RICHARDMILLE Richard Mille x McLaren Automotive-2018

Richard Mille RM 11-03 McLaren Automatic Flyback Chronograph

   At the 88th International Motor Show in Geneva, Richard Mille and McLaren Automotive announced a new partnership to launch the first limited-edition timepiece designed and built together-RM11-03 McLaren Automatic flyback chronograph. RICHARDMILLE Richard Mille engineer Fabrice Namura worked closely with McLaren design director Rob Melelville to apply high-tech materials and draw inspiration from McLaren’s design, making the collaboration watch both outstanding performance and unique style. RICHARDMILLE Richard Mille RM11-03 McLaren Automatic Flyback Chronograph Limited edition of 500 pieces, priority supply for McLaren Ultimate series customers. (Photo / text watch home compiled by Xu Chaoyang)

Citizen’s ‘every Second Achieves Eternity’ Photo Contest July Cut-off

On April 16th, 2011, the ‘Every Second Achieves Eternity’ International Photo Contest organized by Citizen, an internationally renowned watch brand, officially set sail. The moments of a minute are just a drop in the ocean in the vast universe. However, it is the bits and pieces of this ordinary life that carry every surprise and touch, growth and harvest in the long river, and also give people the passion and courage to move forward. Citizen aims to encourage people to freeze the moments and moments through the lens through this photo contest, and to feel the eternal beauty and memories in the journey of life.
 This year’s Citizen “Every Second Achieves Eternity” International Photo Contest will last for three months. The collection of works is not restricted by national and geographical restrictions. No matter professionals or amateurs, we can share precious moments in life to the public through us.
 As in the past three photography contests, Citizen will once again join hands with expert judges in the field to make professional and fair judgments on the entries. In addition, all Citizen members participating in the competition will have the opportunity to receive a good reward of 500 points.
 Since 2008, Citizen has successively held three international photography contests with themes of ‘Light of Life’, ‘Glorious Moments’ and ‘Every Second Achieves Eternity’, which has won many photographers. And the extensive attention and strong support of professional photographers. The contest follows the theme of ‘Every Second Achieves Eternity’, and strives to be close to real life, recording extraordinary moments in life, in order to awaken people’s examination and thinking about life and life. At the same time, the brand essence of Citizen’s wisdom and calmness will also be closely linked through the engraved minute and second photos, allowing people to follow the footprint of time and transform each treasured memory into an eternal existence.
 The contest regulations and registration form will be announced on the contest’s official website: http: //sheying.citizen.com.cn

Tissot Haozhi Series 2014 Festival Special Section Grandly Available

Time engraved the glorious years, branded into precious and affectionate memories. In the coming holiday season, the famous Swiss watchmaker Tissot has carefully prepared a coveted holiday gift for watch lovers around the world-Tissot Haozhi Series Special Festival 2014, which will become Tissot’s festival A message to accompany people to count and witness unforgettable moments. Whether it is snow-capped Christmas, the new year’s weather, the Spring Festival sound of firecrackers, or the Valentine’s Day with tenderness, this festival is the perfect choice to express gratitude and convey affection, carrying and flying each Longing.

 The Tissot Hao Zhi Series 2014 Holiday Special Men’s Watch is like a handsome gentleman. It pays homage to minimalism in a low-key style, highlighting the uniqueness of the wearer. The stainless steel case and simple bezel outline the grandeur of the watch, while the black dial and strap exude a deep and deep charm. In the same way, beautiful women with pure temperament will be deeply attracted to women’s models, and the simple modern aesthetics will play their best on this watch. The design is similar to that of the male model, but the main color is white, which is very contrasting, and deliberately depicts the feminine tenderness of the water. The mother-of-pearl dial with a white leather strap makes the wearer more beautiful and refined. The twelve top Wesselton diamonds are transformed into the scales of the watch, exuding above the mother-of-pearl dial, exuding the elegant charm of women.

 At the same time, both watches are equipped with the revolutionary mechanical power 80 movement (Powermatic 80) independently certified by the Swiss Observatory’s official test agency (COSC), with a power reserve of up to 80 hours, which accompanies the wearer to accurately record each Affectionate memories. Choose one or a pair of special series of special holiday series for your best friends, elders or teachers as holiday greetings, or make a holiday surprise for the other half, or even torment yourself for a year of hard work as a souvenir, this watch will be able to Engaging in true love for you and bringing you the dream of high-quality Swiss watches!

Affectionate-Ingenious Swiss Design

 The holiday season at the end of the year and the beginning of the year is always full of surprises and longings. Tissot Haozhi series special festival invitations invite you to join the celebration of the festival, and hope for the blessings and wishes of the spirit. The simple but not simple design of the watch gives this model a deep affection for the model; the large-diameter circular dial means the reunion of the new year, and I hope that the true love will be beautiful and lasting forever; the deep black tones and tough essence Steel, exactly like his broad shoulders; holy silver and dreamy diamonds, like her gentle hands. Whether you wear it as a watch or buy it individually, it is the right fit. Regardless of the men’s or women’s models, tie the Tissot Hao Zhi series holiday special models to the wrist, so that time stays in a long and warm joy.

Jun Lang’s ‘He’-Tissot Haozhi Series Men

 The Haozhi series pays tribute to minimalism in a low-key style. The deep color choices explain the innate classic charm of the series. The dial, case, hands, scales and lugs ingeniously combine polishing and matt processing , Free and easy, free and easy. The sides of the case are decorated with three-dimensional squares, and the beautiful and elegant grid design highlights Tissot’s intentions and taste in the details, making it impossible to refuse. He has Ling Yunzhi in his heart, a light thrush in his hands, and a deep black color, which gives him the gentleness and elegance.

Jun Lang’s ‘He’-Tissot Haozhi Series Men

Tissot Ho Chi Series 2014 Holiday Special Edition-Men’s Watch

Swiss-made mechanical power 80 self-winding mechanical movement, independently certified by the Swiss Astronomical Clock Official Test Institute (COSC)
Scratch-resistant sapphire crystal with anti-glare coating
316L stainless steel case with transparent case back
Water-resistant to 5 bar (50 m / 165 ft)
Leather strap with push-button butterfly clasp
Suggested retail price: RMB 7,550

Pure ‘her’-Tissot Hao Zhi series women

 The Tissot luxury series women’s models praise each beautiful angel who has landed on the earth with a unique holy temperament. The body of the watch body is round and smooth, exuding uneven female charm. The scales on the mother-of-pearl dial are embellished with top Wesselton diamonds, creating a freehand style of ‘big beads, small beads and jade plates’. The white leather strap is flexible and capable, which complements the dial. In this romantic holiday season, let the dreamy diamond leave her flourishing attachment and whisper, holy white, to her elegant and beautiful.

Pure ‘her’-Tissot Hao Zhi series women

Tissot Ho Chi Collection 2014 Holiday Special Edition-Women’s Watch

Swiss-made mechanical power 80 self-winding mechanical movement, independently certified by the Swiss Astronomical Clock Official Test Institute (COSC)
Scratch-resistant sapphire crystal with anti-glare coating
316L stainless steel case with transparent case back
Water-resistant to 5 bar (50 m / 165 ft)
Leather strap with butterfly buckle
Suggested retail price: RMB 8,550

A steady stream of innovative Swiss craftsmanship

 The courage to innovate is an integral part of Tissot’s DNA, and it is also the core idea of ​​Tissot. In 2013, the 160th anniversary of the brand’s birth, adhering to the concept of ‘more than innovation’, Tissot and ETA jointly developed a mechanical power 80 movement (Powermatic 80) with a power reserve of 80 hours, and used it on the newly launched Haozhi series. . This is a revolutionary breakthrough in the watch industry! It improves the energy reserve of the movement by improving the traditional clockwork structure. The energy storage of a traditional self-winding mechanical watch is generally 36-42 hours, but a watch equipped with a mechanical power movement 80 can store 80 hours of energy after full winding. In addition, this festival watch has been independently certified by the Swiss official astronomical table test agency (Controle Official Suisse des Chronometers, referred to as C.O.S.C.), which guarantees accuracy. In these colorful special festivals, the long-lasting Tissot Haojie 2014 Festival Special Edition will allow you to experience pure and long-established Swiss watchmaking skills.

Tissot Switzerland

Boxing salute-the decent Swiss choice

 The delicate and concise design and enduring motivation make the Tissot Haozhi Series 2014 Festival Special Edition the best choice for expressing love at the end of the year and the beginning of the year. The depth of black and the purity of white are the ingenious words of thousands of words, which will bring infinite surprises. Although the design is similar, the contrast of black and white undoubtedly retains the wearer’s personality and is uniquely interesting. Whether it’s a gift to an elder or a teacher, or one of them to surprise a close friend or partner, or even to reward yourself for a year of hard work, it is a decent Swiss choice. Of course, consumers who love traditional watch styles can also choose all-steel black or white models for men and women, or gold models, to convey the commitment and blessings that accompany them.

Tissot – ‘Time, You Control’

 For Tissot, ‘time, you control’ is more than just a slogan. It conveys the DNA of the Tissot brand-Tissot has always strived to perfectly integrate cutting-edge technology and fashion design in watchmaking, hoping to bring more value and touch to customers. Since 1853, Tissot has been innovating based on tradition, and today it has grown into the number one Swiss traditional watchmaking brand in the world. Over the past 160 years, Tissot has evolved from a watch factory headquartered in the small town of Lillac in the Jura Mountains, Switzerland, into a global brand with sales outlets in more than 160 countries. Tissot’s leading position benefits from its unparalleled ability to innovate. It spares no effort in the pursuit of the use of special materials, the development of advanced functions and the design of details. Tissot has launched more and more high-quality watches, but the price-performance ratio is more attractive than any other Swiss watch brand, which also reflects its commitment to ‘entry luxury’. Tissot is a member of the Swatch Group, the world’s largest watch manufacturer and distributor. It also serves as the World Motorcycle Championship MotoGP, Superbike, FIBA, Australian Football League AFL, and World Bicycle, Fencing and Hockey Officially designated timing for tournaments. In terms of market promotion and product design, Tissot has consistently written its brand philosophy: ‘Innovation originates from tradition’.

Fiyta’s Spokesperson Gao Yuanyuan Shines Tianjin

Fiyta will join hands with the brand spokesman Gao Yuanyuan in Tianjin, and will hold a new Fiyada 2014 advertising film conference in Tianjin Friendship Xintiandi Plaza with the theme of “Listening to Time and Moving Forward”. During the International Watch and Clock Fair, the spokespersons Gu Tianle and Gao Yuanyuan filmed together in Switzerland, telling the story of A Moment in Life, A Chance to Meet. This time, in Tianjin, the world premiere. In addition, Fiyta will also display on the scene the heart string series ladies watches worn by Gao Yuanyuan and 2014 new watches.

Gao Yuanyuan wears the Fiyta Heartstring watch

Romance Commercial Premiere
 Watches, as a special existence without time boundaries, contain more than just their own value. Time has infinite possibilities, and every second becomes eternal. In the 2014 FIYTA brand new advertising film, the watch runs through as a ‘passionate object’, ‘Meeting Romance’, ‘Meeting Love’, ‘Meeting Friendship’ … Endless possibilities for life. The new film collection is made by the British first-class production team, director, Fiyta brand spokesman Hong Kong famous artist Mr. Gu Tianle and film star Miss Gao Yuanyuan, and presents a romantic drama of love and dream. The new commercial will be launched by the brand spokesperson Ms. Gao Yuanyuan in Tianjin on May 31st, bringing an unforgettable romantic experience to consumers and fans in Tianjin. Because of you, it’s exciting now.

Fiyta LA8562.PWRD

Heart String Series Charity Special Edition
 This press conference also brought the new watches that Fiyta exhibited at the Basel Watch Fair to watch fans in Tianjin. In the world-renowned watch event at Fiba, Fiyta joined hands with brand spokesperson Gu Tianle, Gao Yuanyuan unveiled a special series of charity watches for photographers and heartstrings. At this press conference, we will also be fortunate to witness the heart-string special charity watch designed by Miss Gao Yuanyuan personally. With beautiful mother-of-pearl as a dial, silk-screened stave-like clefs show the feminine beauty from far to near. Inspired by Chopin’s ‘Nocturne’ sheet music, the piano poet’s romantic temperament is given to the watch, and the unique charm of the music is given to the wearer. The bezel is cleverly matched with rose gold and stainless steel, and is set with bright gems, highlighting the elegant charm of women. The unique strap linking method not only highlights the exquisite and graceful beauty of women, but also makes the watch perfectly fit the female delicate wrist.

Fiyta Heartstring Series 2014 Charity Special LA8612

 Fiyta has always believed that helping more people realize their dreams is the dream that is more enjoyable. For many years, Fiyta has been dedicated to charity. This year, Fiyta has designated this watch as a ‘charity special model’ and donated the sales proceeds to the ‘China Teacher Development Foundation’ to support poor teachers in Yunnan and Guizhou. The dream, endless, expresses the spirit of the great love and dream contained in the Fiyta brand.

Fiyta Heartstring Series LA8406 4380rmb
In addition to the heartstring series, Fiyta’s Tianjin event will also display a four-leaf clover series ladies watch, giving it a different look.

Astronomical Perpetual Calendar Cartier Rotonde De Cartier Watch

ROTONDE DE CARTIER watch, celestial movement perpetual calendar, tourbillon and ring display perpetual calendar, equipped with 9459 MC movement, the watch won the ‘Poinçon de Genève’ (Geneva quality seal).

   In 2014, Cartier launched the Rotonde de Cartier Astrocalendaire celestial movement perpetual calendar movement, creating a new central display perpetual calendar with a revolutionary concept that clearly shows twelve months, seven days a week, dates, and leap years in between.

   With the three-dimensional and multi-level concentric circle design, the functions of the perpetual calendar are presented layer by layer. The first level is the week, the second level is the month, and the date is displayed on the top level. The delicate panes move along different levels. The last function of the perpetual calendar, the leap year display, is clearly indicated by a pointer on the case back.
   This Rotonde de Cartier Astrocalendaire watch also features a floating tourbillon that is proud of Cartier’s advanced watchmaking.

ROTONDE DE CARTIER ASTROCALENDAIRE, 45 mm diameter
Celestial Movement Perpetual Calendar
Tourbillon and ring-shaped perpetual calendar with 9459 MC movement
Case: Platinum
Diameter: 45 mm
Crown: Platinum bead crown set with a convex round sapphire
Mirror and case back: sapphire crystal
Dial: 18K white gold ‘Flame’ engraving, blue enamel
Bezel: Platinum
Hands: Rhodium-plated steel sword-shaped hands
Thickness: 15.1 mm
Strap: Black alligator strap
Buckle: 18K white gold folding buckle
Water resistance: 3 bar (~ 30 meters)

Rotonde de Cartier Astrocalendaire watch
Equipped with 9459 MC movement, tourbillon and ring display perpetual calendar,
Won the ‘Poinçon de Genève’ (Geneva Seal of Quality)
Movement diameter: 14 law minutes, ie 31.38 mm
Total movement diameter: 32 mm
Thickness: 8.1 mm
Number of ruby ​​bearings: 51
Number of movement parts: 382
Balance vibration frequency: 21,600 times per hour
Power reserve: about 50 hours