The traditional watchmaking brand Bucherer, which originated in Luzern, Switzerland, opened the first local brand store in Interlaken, a famous tourist and tourist city in Switzerland, with simple and bright furnishing style and pleasing to the eye.
Interlaken, October 2015: Carl F. Bucherer, a Swiss watch brand based in Lucerne, recently opened its first local brand store in Interlaken, Switzerland The new store is located at the Victoria-Jungfrau Grand Hotel & Spa on the city’s famous Höheweg. Sayscha Moeri, CEO of Bucherer, said: ‘Bucherer is an internationally renowned Swiss watch brand. The opening of the new store marks an important step in the development of Bucherer’s business.’
The overall atmosphere in the Interlaken Baucher Lai boutique is warm and pleasant. The design style is noble and elegant, simple and lively, and the details are meticulous, which explains the brand’s pursuit of perfection and persistence. Customers can watch the Bucherer watches in the showcase in a relaxed and comfortable environment.
Home away from home
The interior decoration of the new store adheres to the design concept of the global Bucherer boutique: the warm and deep red walnut wood creates a friendly and elegant atmosphere, and the decorative materials such as frosted brass are extremely modern and temperament, which complements the gorgeous wooden wall; pearl gray The texture of the wooden wall reflects a subtle light effect. The dark red main tone contrasts with elegant and bright pearl gray; the elegant style is matched with neat lines, which combines the art deco style, which highlights the unique appeal of Bucherer. A quiet rest area can relax customers. The library in the store contains many books closely related to the history of the Bucherer brand. It traces the development of the brand since its establishment in 1888, making it more valuable for Bucherer. I have a deeper understanding of the glorious history of the century. It is worth mentioning that the A1000 display showcases the CFB A1000 movement and function modules developed, manufactured and inlaid by Bucherer, while the counter on the other side displays the brand’s full line of precious timepieces.
The opening of this independent Interlaken store has witnessed the remarkable achievements of the development of the Bucherer brand.