Worry! Opening Of The Interlaken Store In Bucherer

The traditional watchmaking brand Bucherer, which originated in Luzern, Switzerland, opened the first local brand store in Interlaken, a famous tourist and tourist city in Switzerland, with simple and bright furnishing style and pleasing to the eye.
   Interlaken, October 2015: Carl F. Bucherer, a Swiss watch brand based in Lucerne, recently opened its first local brand store in Interlaken, Switzerland The new store is located at the Victoria-Jungfrau Grand Hotel & Spa on the city’s famous Höheweg. Sayscha Moeri, CEO of Bucherer, said: ‘Bucherer is an internationally renowned Swiss watch brand. The opening of the new store marks an important step in the development of Bucherer’s business.’

   The overall atmosphere in the Interlaken Baucher Lai boutique is warm and pleasant. The design style is noble and elegant, simple and lively, and the details are meticulous, which explains the brand’s pursuit of perfection and persistence. Customers can watch the Bucherer watches in the showcase in a relaxed and comfortable environment.

Home away from home

   The interior decoration of the new store adheres to the design concept of the global Bucherer boutique: the warm and deep red walnut wood creates a friendly and elegant atmosphere, and the decorative materials such as frosted brass are extremely modern and temperament, which complements the gorgeous wooden wall; pearl gray The texture of the wooden wall reflects a subtle light effect. The dark red main tone contrasts with elegant and bright pearl gray; the elegant style is matched with neat lines, which combines the art deco style, which highlights the unique appeal of Bucherer. A quiet rest area can relax customers. The library in the store contains many books closely related to the history of the Bucherer brand. It traces the development of the brand since its establishment in 1888, making it more valuable for Bucherer. I have a deeper understanding of the glorious history of the century. It is worth mentioning that the A1000 display showcases the CFB A1000 movement and function modules developed, manufactured and inlaid by Bucherer, while the counter on the other side displays the brand’s full line of precious timepieces.
   The opening of this independent Interlaken store has witnessed the remarkable achievements of the development of the Bucherer brand.

Master Chronometer Omega Speedmaster Moon Phase Watch

This extraordinary watch with bright and realistic moon as the design element will surely attract your attention. Black and white high-resolution moon images are as detailed as NASA space photos. If you look closely, you can also find the astronaut’s footprints on it.

   The relationship between the Omega Speedmaster and the Moon has always been intertwined. After all, it is the first watch worn on the Moon. In addition to expedition to space, the latest Speedmaster Moonphase Chronometer watch also witnessed another important milestone of Omega’s pioneering spirit: at the end of 2015, it reached the strict requirements of the Swiss Federal Institute of Metrology (METAS) for the performance test of watches. Setting new standards in the industry.

   As the name suggests, this watch features a moon phase display. People generally think that the cycle of the new moon is 30 days, but it is actually correct that it is slightly more than 29.5 days. Ordinary geared systems are difficult to navigate this exact cycle, but the Omega Moon Phase watch is at its best. The movement of the watch is extremely precise. It only needs to be adjusted after 10 years of operation, and it only needs to turn the crown for a few weeks, which is convenient and quick.

   This watch is in harmony with the moon’s operating cycle, and its design is also harmonious and balanced. Two small dials with two hands form a symmetrical pattern, pleasing to the eye.

   The Omega Speedmaster MasterChronometer has other outstanding features, including a striking sunburst polished blue surface, ceramic bezel and all-steel case. For the first time, the speedometer is made of Liquidmetal®, which brings another new look to the Speedmaster. The circle on the small dial is rhodium-plated for a subtle and elegant effect.

   The hands on the surface follow the classic Speedmaster style, but the accessories in the watch have made a huge breakthrough. The revolutionary new 9904 movement consists of 368 components, bringing watchmaking technology into a new era.

   This unique model with a dazzling blue surface and blue leather strap are indeed a perfect match, and are equipped with a folding buckle, which is beautiful and convenient.

Reaffirming The Tradition Of Sports Tag Heuer Marches Into The Long Distance Marathon

As an important part of the brand’s new strategy, TAG Heuer marches into the marathon as a partner and official timekeeper, showing once again the indissoluble bond between the brand and competitive sports. The marathon has a broad base of people. As many as 320 million participants have created a perfect platform for the promotion of the latest advertising campaign of TAG Heuer “Do n’t Crack Under Pressure”.

   So far, TAG Heuer has reached partnerships with a number of long-distance marathons, including the New York Marathon, Bank of America Chicago Marathon, BMW Berlin Marathon, Schneider Electric Paris Marathon, and Oslo and Moscow Marathons. This means that TAG Heuer returns to tradition and refocuses on the brand’s core business-the development and production of sports watches and chronographs. The sports world’s spirit of fearless challenges, courage to compete and transcendence is deeply rooted in the blood of TAG Heuer.

   Entering the marathon is a major change in direction for TAG Heuer, but this does not mean that TAG Heuer will withdraw from the brand’s favorite racing field. In addition, the development of marathon by most Swiss watch brands is still in its infancy, and TAG Heuer sponsored the marathon once again demonstrated its pioneering spirit, which has been continuously confirmed since the brand was founded in 1860.

   The long-distance marathon has not risen for more than ten years, but it has developed into a popular international sport that is popular among people of all ages. There are both regular and new enthusiasts participating in the marathon. People in the marathon release adrenaline, break records one by one, and realize self-awareness and improvement.

   According to the organizer, there are more than 250,000 participants in major marathon events, and more than 50,000 participants in the New York Marathon alone. Another 2.5 million enthusiasts gathered on both sides of the city track to witness the charm of the marathon. Therefore, sponsoring the marathon has become an excellent means to enhance brand value. Brand logos, media advertising, television, newspapers and the Internet throughout the track, the combination of these factors has far more impact than the event itself.

   ‘The marathon has a very wide reputation in the global communications media. Participating in a marathon requires not only a strong physique, but also a spirit of never giving up, especially for enthusiasts who are committed to running a full marathon.’ ‘Fear no challenge, be yourself’ conveys this precious spiritual concept, ‘said Stéphane Linder, CEO of TAG Heuer.

   Commercial sponsorship always occupies a large proportion in the development budget of TAG Heuer. In TAG Heuer’s concept, sponsoring sports events can not only help brands ensure high visibility in a specific group of people, but also enrich the brand’s field and spiritual content. It can also take this opportunity to show sports enthusiasts the values ​​that the brand and the sports industry respect together.

   Breaking the time limit has always been the goal of excellent marathon runners, and the new long-distance marathon world record was born in Berlin this year. Dennis Kimetto completed 42.195 kilometers in 2 hours, 2 minutes, 57 seconds. The extraordinary performance was incredible. This feat is expected to reappear in the creativity of watchmakers in the near future to celebrate the close cooperation between the two.